Google did not have a particularly stellar third quarter, with earning reports that did not live up to expectations. This led to a 10 per cent decrease in stock values of the search giant. The reason behind this, as revealed by Google, is that the revenue from people clicking on paid search results was down by […]
Local search ranking factors seem to change at a fast rate, even eclipsing the normal rate of movement in what is already an insanely dynamic industry. I have been a big fan of following local search movement since I got into the industry a couple years back. Last year saw some big changes happen with […]
Some content creators use any excuse or even no excuse at all to litter their blog posts with current events. These are a few headlines for current events you can find on Google: “Whitney Houston Dead” by Vegas Sports Betting “Michael Jackson Dead at 50 – Roulette Wheel Tip” (tagged gambling, betting) These are both […]
Almost a year ago I blogged about what a great resource commentstorming can be. Blog comments are way down for everyone. Most of what we all see is spam. This year I want to ask you a question: why aren’t you commenting on blogs? Not just this one, which gets some, but others as well? See your […]
We have been using HootSuite to manage social media for awhile now. Often we hear social media managers complain privately (and sometimes publicly) about the workload and how managing so many social profiles and the amount of content they’re expected to put out each week. We thought a run-through HootSuite Pro would help you manage […]
CPM vs CPC ads, CTA, CMO, CEO, WTF!? As you create advertising for your website, CPM (cost per 1000 views) or CPC (cost per click) will be an important decision you face whether you advertise on Google Adwords or through Facebook. (We know ads aren’t a big part of SEO but we have been doing more […]
Are you getting a jump start on planning 2013 content and marketing? Before you do, check out our 6 SEO predictions for 2013 and what they mean to your business. “Content marketing” and “big data” are two of the key buzzwords we hear over & over as 2012 ends. More people are producing content (infographics) […]
Doing business internationally, as I do with our Melbourne SEO business, means knowing your target audience. Understanding the circumstances of your client means more than “18-24 F, on FB 6 hrs a day.” What are their interests? What season is it? Do they travel to Sydney every week? Target your audience’s circumstances, not just their […]